Conflict Management Practices and Their Impact on Performance in Marketing and Accounting Organizations in Benue State

Abstract

This study focused on the effect of conflict management practice and the performance of marketing and accounting organizations in Benue State. Survey Research Design was used. The target population for this study was 838. The sample size of 396 was selected from the target population. All data were analyzed using a frequency distribution table, descriptive statistics, Ordinary Linear Regression, and Ordered Probit Regression. The relative adjusted R-square of 52% shows that the model fits the data well. The ANOVA result in Table 4b reports a significant F statistic (F= 314.616; p= 0.01), indicating that using the model is better than guessing the mean. The coefficient (P= 0.884; p= 0.01) in Table 4c shows a positive relationship between variables. From the result of the Ordered Probit Regression, the coefficient of determination (PR) is 80.405 and adjusted (Pr) 0.000, which implies that 100% of the changes experienced in market share were explained by the conflict factors in the model, and the Pr ratio of 80.405 was significant at 1%. It could be observed in the table that the communication gap (coefficient - 0.365; p< 0.05), a low financial motivator (coefficient -0.384; p< 0.05), ethnicity (coefficient= - 0.127; p> 0.05), and lack of tolerance among employees (coefficient -0.349; p= 0.05) were negatively related. Findings showed that performance (market share) was possibly predicted by conflict variables (communication gap, low financial motivator, the activities of cultism, ethnicity, lack of tolerance among employees) and that communication gap, low financial motivator, and lack of tolerance among employees has a significant influence on the competitiveness of marketing organizations in Benue State. It was concluded that the management of conflict in the marketing organizations in Benue State was effective. It was recommended that the management of the marketing organizations in Benue State should sustain their effective conflict management approach or find more cost-benefit approaches to improve the performance of their organizations.