Artificial Intelligence (AI)-Enhanced Costume Design in Nigerian Theatre: A New Era of Creativity

Abstract

This study investigates the integration of Artificial Intelligence (AI) into costume design within Nigerian theatre, focusing on its implications for creativity, efficiency, and cultural authenticity. Using a mixed-methods design, the research combined interviews with costume designers, directors, and producers with a quantitative survey of 200 theatre audience members who experienced AI-enhanced productions. Quantitative findings revealed that audiences rated visual appeal (M = 4.02, SD = 0.72) and production efficiency (M = 4.01, SD = 0.70) highly, while expressing moderate concerns about cultural authenticity (M = 3.60, SD = 0.79) and perceived artificiality (M = 2.91, SD = 0.90). Acceptance of AI-enhanced costumes was generally positive (M = 3.92, SD = 0.75), with strong support for AI-literacy training (M = 4.46, SD = 0.57) and continued artisan participation (M = 4.24, SD = 0.63). Qualitative insights corroborated these findings, emphasizing AI’s potential to expand creative possibilities while preserving cultural identity through hybrid human–machine collaboration. The study concludes that AI, when applied thoughtfully, can serve as a creative partner rather than a replacement for human artistry in Nigerian theatre. It recommends targeted training programs and ethical design frameworks to foster a culturally grounded integration of AI technologies into the performing arts.